photo de profil d'un membre

Alain Staron

Digital Transformer, business first

alain.staron@gmail.com

Résumé

Strategies in Digital Era - Intrapreneurship for new Paradigms - Ecosystem Builder
SMART THINGS & AI – IT, TELECOM, MOBILE & IoT – MEDIA – ENVIRONMENT & URBAN MOBILITY - MEDTECH -
Business Development - Managing P&L - Strategic Marketing - Innovation & R&D - M&A

What I love to do (and by the way my expertise ;-)):
• Anticipating technology, business, context evolutions and creating/executing strategy accordingly
• Setting up new opportunities based on Company’s assets, Consumers’ behavior and Technology
• Delivering from Strategy to P&L: Managing R&D, Product Marketing, Maximizing Sales Margins
• Managing Innovation through proven methodology, including M&A, Alliances and Partnerships

Seen with a digital perspective, this role is usually called CDO as Chief Digital Officer ;-). His mission: understanding, anticipating and leading the most efficient transformation: BUSINESS DRIVEN.

One way to materialize sales is to package Digital Products and Services. And CDO becomes CPO - Chief Product Officer.

Expériences professionnelles

Advisor, innovation catalyst & ceo

AMBORELLA , Paris

De Juin 2018 à Aujourd'hui

The 4th dimension of digital transformation is coming now:
1- Workers started their digital transformation in the 1990's,
2 - Customers saw the digital transformation of the companies as of the 2000's,
3 - Production and exploitation are digitally transforming their process from the 2010's
4 - Products and Services will be heavily concerned by digital transformation in the 2020's

There is no other way to tackle this last one but to question the very meaning of the company in the perspective of new coming ecosystems.

Animateur intervenant

MINES PARISTECH - ECOLE DES MINES DE PARIS

De Mars 2018 à Aujourd'hui

post MASTER: "Innovation and Environmental Project Management for a better future"

Member of the board

ETSI

De Novembre 2017 à Aujourd'hui

IOT standardization is key to smart city market growth. It is also a game changer for utilities business. Now involved in Data Privacy.

Président du conseil de terminologie de l'economie numérique

MINISTERES DE L'ECONOMIE, DES FINANCES, DE L'ACTION ET DES COMPTES PUBLICS

De Mars 2016 à Aujourd'hui

UNDERSTANDING, NAMING, SHARING... in that order

nominated by the french Minister for Economy, Industry and Digital, Emmanuel Macron.

Senior vp digital strategy, offers and partnerships - leading digital transformation

VEOLIA , Aubervilliers

De Avril 2015 à Septembre 2018

5 paradigm shifts at once, making Digital Transformation exciting and challenging:
Volume to Value, Developer to Editor, B2B to C, Vertical Silo to Horizontal Platform, Human to AI

Year 1: Analysis, Vision, Organisation
1a- Qualifying main disrupting trends: IoT by MNOs, Artificial Intelligence, End Users empowerment, Autonomous Robots.
1b- Analysing municipal market transformation, value chain evolution, opportunities.
1c- Establishing group Digital Strategy for Telecom (IoT), Software Edition, Data Governance.
1d - Managing the group digital roadmap, introducing Digital Days @ Veolia.
1e - Setting up a new role in the organisation: Product Management, and Products Strategies.

Year 2: Partnering, Producing, Delivering
2a - Setting up and managing the digital team and the digital community @ Veolia.
2b - Building our Digital Products range for Municipal Market: Urban X, for operations, decision makers and end users.
2c - Adressing the market through Veolia Business Units.
2d - Creating ecosystems around our digital platforms.
2e - Strenghtening IoT activities through a marketing and innovation agreement with Huawei.

Year 3: Satisfying customers, Industrializing, keeping Innovation momentum
3a - Extending the Municipal Product Range with Urban Lake, to help municipalities managing their data and complying with local regulations.
3b - Creating the digital Product line up for Industrial Market: Green X, to improve environmental footprint of our industrial customers.
3c - Developing Value from Data thanks to AI & Analytics
3d - Marketing the digital strategy to the ecosystem, joining ETSI as member of the board.
3e- starting exploring autonomous robots for our businesses with key partner, most volunteered BUs and customers.
.....

Formations complémentaires

Ingénieur

Télécom ParisTech

0000 à 1984

ingénieur telecom

Doctorat

Télécom ParisTech

0000 à 1988

traitement du signal

Parcours officiels

Polytechnique – Ingénieur – 1979