Nicolas

Fondé par Nicolas Jambin et William Bonutto, mindrush est un néo-cabinet de consulting qui a déjà rassemblé une communauté de 30+ experts seniors partageant une même conviction : fournir des recommandations ROIstes, impactantes et pragmatiques.

Pas de méthodologies réchauffées ni de solutions copier-coller. Nous concevons des stratégies sur-mesure, adaptées à votre culture, votre marché et vos enjeux.

Pourquoi nos clients choisissent mindrush ?

Results minded : des résultats, pas de blabla
Chaque mission est un investissement stratégique. Nous maximisons l’efficacité et la rentabilité, sans coûts d’overhead inutiles.

Masterminds : des experts chevronnés, pas des exécutants
Nos consultants sont des profils seniors, issus de parcours entrepreneuriaux solides ou de formations de haut niveau. Ils connaissent vos défis parce qu’ils les ont déjà relevés dans votre secteur.

We mind your business : des solutions pragmatiques et actionnables
Nous privilégions des recommandations immédiatement applicables, avec un transfert de compétences pour garantir votre autonomie sur le long terme.

Open minded : proximité, transparence, engagement
Nous travaillons main dans la main avec les équipes dirigeantes, avec un suivi rigoureux : reportings clairs, livrables concrets et résultats mesurables.

mindrush, votre sparring partner pour booster vos projets

About DCX:
Your customers are unique. Different needs, different expectations, different preferences.

We can help you transform the way you provide engaging experiences to your customers and employees, end to end, so you can build relationships that are valued by every individual customer, and which help you grow your business.

We do it globally, in an industrialized way, with you, and for you.

About Capgemini:
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology.

It is a responsible and diverse organization of 350,000 team members in more than 50 countries and global revenues of €22 Billion:
- Leading SalesForce Partner in France with 6 Awards and “Outstanding Knowledge Partner of the Year”
- Artificial Intelligence, investment over next 3 years: €2 Billion (+ global Data and AI teams: 60,000 experts)
- ‘Leader’ in The Forrester Wave™: Customer Experience Strategy Consulting Practices, 2022
- Top 100 in TIME Magazine "The World's Best Companies" 2023
- FORBES World’s Best Management Consulting Firms 2023, 5 Star in Digital Transformation

Managing Director at SiaXperience Paris (hypergrowing agency, Revenue x 2 in FY22 thanks to 120+ amazing talents): UX/UI Designers, Service Designers, Sprint Designers, Marketing Consultants, SEO/SEA Experts, Creatives, 3D Artists, Motion Designers, Art Directors, Front & Back End Developers, CRM Consultants, Products Owners, Project Managers, ...

Main missions:
- Develop Luxury & Lifestyle accounts globally in major Sia Partners locations for next level client impact
- Coordinate and contribute to branding & development efforts for SiaXperience offering, in particular on projects combining Consulting, Design Thinking and Digital teams
- Promote and bring the SiaXperience offering to prospects and clients in European, Middle Eastern and North American markets

SiaXperience brings together all of its design, creativity and customer experience skills under a single brand thanks to its 200+ employees spread across 10 design centers: Paris, San Francisco Bay, Montreal, London, Los Angeles, New York, Hong Kong, Amsterdam, Lyon, Seattle.

SiaXperience's ambition is to develop connectivity between brands and consumers, with a powerful analytical stance at the service of best practices in creativity and design. The offer is structured around three service lines: Digital Marketing, Collaborative Design and Growth Strategy.

SiaXperience operates in all sectors, and, in particular, with major players in American Tech, European Utilities and global players in the lifestyle and cosmetics industries.

SiaXperience is a brand of the Sia Partners group, with a growth of +45%, the group has passed the mark of 2,800 employees worldwide, spread across 40 offices.

11 months mission. Reshaping the ways Insights are built and shared internationally, working directly for Maisons (brands) and closely with LVMH Digital & Research experts.

Assess candidates and submit feedback/recommandations regarding their skills.

https://www.avizio.fr/expert/nicolas-jambin

Launched PwC's 2nd Experience Center in Africa.

After Johannesburg, PwC chose Casablanca for the opening of its 2nd Experience Center on the African continent, a space entirely dedicated to new innovative approaches to the user experience.

As Experience Center Leader for Maghreb:
- Constructed & developed the Digital Experience offer in connection with the international network of Experience Centers (Paris, Frankfurt, Helsinki, Amsterdam, London...)
- Recruited 4 people and animated the Digital & Experience team
- Promoted and brought the offer (UX, CX, Data & AI) to prospects and customers both on the Moroccan market and in French-speaking Africa (Budgets: Masen, Barid-Al-Magrib, Standard Chartered, Casablanca Finance City, Maroc Assistance Internationale)
- Implemented the Smart'Up program in Morocco (support for startups on Digital, Strategy, Tax & Legal, Transactions, Audit & Certification dimensions)

In more than 40 countries, Experience Centers bring together business, design and technology expertise for the benefit of the user experience with an approach based on Design Thinking.

By blending the collaborative methodologies of "design thinking" and creative talents in an inspiring environment, the Experience Center optimizes customer relations by adapting its offer to the new expectations of consumers. It allows to launch new products and new services corresponding to the new modes of consumption, by reinventing a global customer experience centered in particular - but not only - on digital.

Managing Director of the digital agency www.west.fr (20 people)

Member of the Board of Directors at Sedona Group

West Agency is a full service digital consultancy focused on User eXperience, integrated into a technology expertise group and present throughout the digital value chain, from conception to delivery.

Achievements:
- Redefined business strategy with a UX, Data & AI offering tailored to the French market
- Structured the agency's organizational chart, procedures and operational processes
- Ensured improvement of agency profitability
- Developed new business
- Coordinated PR efforts at group level

Showreel: https://www.youtube.com/watch?v=XORQAZxh5Lw

About Sedona Group:
- Created in 1998
- 170 consultants
- 17M€ in revenues in 2015
- Offices in Paris, Geneva and Hong Kong
- 4 entities of complementary expertise:
--> InAdeo, consultancy firm specialized in Finance, Insurance and Mutual
--> Sedona Solutions, consulting and IT services company
--> RedShift, mobility solutions specialist
--> West, digital agency

Sedona’s clients include: WWF, Sodexo, Lido de Paris, Universal Music, Saint Gobain, Thermor, Jeff de Bruges, Heineken, Butagaz, NRJ, French Bureau, Relais & Châteaux, Groupe Atlantic, AXA, La Poste, Château de Versailles, Euronews, Boucheron, Orange, Société Générale, EuroSport ...

HopShop is a startup whitch offers popup stores online booking. Pioneer of the popup revolution, HopShop has always innovated:
 - 1st study in France on temporary retail with IPSOS in 2014
 - 1st Popup Roadshow in France with www.petitsfrenchies.com
 - 1st Popup Street "Et hop, une jeune rue! " in July 2015 (La Rue HopShop was Awarded the Special Jury Award at the MAPIC in November 2015)
 - 1st Popup Mall with the "Designers market" at Saint-Lazare railway station in November-December 2015 (21 popup stores)
 - 1st young designers multi-brand concept store "La rue HopShop"

HopShop mission: promoting stores that are more agile, more creative, more fun and offer unforgettable shopping experiences. The advisors of HopShop include Philippe Lehartel, cofounder of the application Vente-Privée Le Pass, administrator at CNCC, Gabriel de Montessus, CEO of Hi-Pay and Franck Le Moal, CIO of LVMH. HopShop also joined the famous Parisian incubator: The Family.

MAPIC 2015 Special Jury Award: La rue HopShop

Paris, France
2015 revenue: 500K€
Money raised: 600K€ from Institutional Business Angels & Investors

https://www.maddyness.com/finance/2016/06/28/hopshop-leve-365-000-euros/

www.hopshop.co

At my former client Hammerson (constituent of FTSE 250 Index) for a transition management endeavour of 10 months as Head of Digital for Hammerson France. Under the supervision of the FR and UK Marketing Directors and in coordination with my UK counterparts, I ensured the seamless roll-out of a cross-channel CRM/data program launched with the Terrasses du Port opening in May 2014 (Marseille). From June up until November I will support the rollout of the Digital Infrastructure Program across all Hammerson 20 shopping centers in France and in the UK. My mission takes place in Paris, London and Marseille, involving a lot of traveling back and forth.

- Supervision of technology providers
- Planning, delivery and management of marketing and promotional strategy
- Delivery and management of engagement across internal teams and retailers
- Hiring of the community management team
- Development and delivery of written content, creative assets and promotions
- Definition, specification and deployment of Business Intelligence, Data & CRM

About Hammerson plc:
- British property development and investment company listed on the London Stock Exchange and Euronext
- A portfolio of 7.1 billion euros, including 1.7 million m² of retail space, among the top 10 European leaders in the retail sector
- Owns 20 prime regional shopping centres and 22 convenient retail parks in the UK, France, Spain and Germany

Publicis Modem & Publicis Dialog

Pitch management, agency communications support, sourcing of suppliers & technologies
- New business won in 2012: Hammerson
- Awards in 2012: Trophées e-marketing, Catégorie Innovation medias (Bronze) pour LG Electronics

About Modem/Dialog: top 3 FR players, 350+ people, leading in digital/CRM/shopper marketing
- 2012 Communications Group of the Year
- 2009 & 2011 Integrated and Interactive Agency of the Year.

Consulting and operations for 3 major international clients:

LG Electronics
• Management of on/off communications on all product divisions (MC/HE/HA): 9 FTE agency staff
• Strategy consulting/operational roll out of 360° ecosystems to support product launches: social media, online ads, TV, press, OOH, digital in-store, viral videos
• Social media strategy: acquisition and activation of fans, editorial planning for the LG Blog (1st tech brand blog in France), bloggers activation and influence
• Localization of BI and marketing messages, social media / CRM guidelines

Capgemini
• International account management/strategic support, digital strategy & comms. campaigns both at brand and offering level, digital roadmap: 7 FTE agency staff
• Global communications platform development, brand campaigns, solution launches, TV commercials, internal communications
• Campaigns rotation plans recommendations, landing pages optimization
• Brand content development: infographics, Experts ITWs, animations
• All international websites redesign (sitemap, UX, information architecture, content strategy support and graphical layout and guidelines)
• International coordination (US, Indian & Dutch teams): supervision of local activity

Hammerson
• Strategy consulting and design of cross-channel loyalty program in FR and UK
• Communications planning
• Brand content, influence and social media strategy definition
• Integration of CRM within the digital ecosystem in coordination with DIGITAS
• KPI & tracking plan definition, Earn/Burn scheme design

Sector: Communication and Media - Internet

• Account management, development of a portfolio of corp. clients, pitch management
• Social media strategy, real time marketing, brand content and online presence
• New business, presentation of the agency to client’s subsidiaries and prospects
• Online media planning (Traffic management, Facebook, Display, SEM, partnerships)
• Sourcing of suppliers and technologies

Main clients:
Peugeot, Diester, Malakoff Médéric, AREVA, Pages Jaunes, 123people, Cdiscount, Thiriet, Krug


Heaven, digital media group, initiates, manages and develops the relationship between brands and social media.

Heaven is part of the group PUBLIC SYSTEM HOPSCOTCH first independent communications group in France, No. 1 in public relations and events, leader in digital communications, with a combined turnover of over 150 million Euros in 2009 and 515 employees.

Online marketing & communication offer at Heaven agency:
• Specialized in the design and implementation of digital strategies
• For the past 10 years, we optimize the presence, investments and revenue of brands on the Internet
• Our expertise: real-time marketing, relational programs, studies and monitoring, mobile and media strategies, production management, content creation and communication campaigns
• We have worked with Orange, Bouygues Telecom, Microsoft, Mappy, Samsung, Sony France, Playstation, Yellow Pages, Puig, Boucheron, LVMH, Van Cleef, Allociné, France Televisions and Canalsat

The agency has always been a precursor at heart on the Internet:
• 1st relational program with the blogosphere in France (XIP for the Xbox in 2002)
• 1st brand blog in France in 2003 (Nike)
• 1st brand wiki in France in 2004 (for wikiriders RipCurl)
• 1 brand social network in France LookVoyages (MonLookea)
• 1st performance acquisition strategy in France for MSN (2003)
• 1st relational program on Facebook in France (Club Med, 2009)

• Management of the digital team (4 people)
• Definition of interactive strategies and relational marketing
• Development of a portfolio of international B2B clients
• Management of international pitches and digitizing of existing customers
• Reflection, implementation of online media planning (Social Media, SEM, partnerships)
• Community management for the agency and its clients: blog www.digital-branding.com
• Sourcing of suppliers and technologies
• Web 2.0 survey with the Benchmark Group (112 firms, Asia, Europe, Brazil, USA)
• Development of the digital offering across BBN (Business Branding Network, 30 countries) with UK, FI, USA, SE agencies

Main clients:
Air France KLM, GDF Suez, Arcelor Mittal, Intervet / Schering-Plough Animal Health, Monsanto, Puratos, LeasePlan, CPR AM, CACEIS, Isover, BBGR (a subsidiary of Essilor)

Ergonomics, SEO, website functional development management. Consultancy in digital strategies for a portfolio of B2B and B2C clients up to 50% of large agencies, and 50% of direct customers.

Agencies:
Munier-BBN, La Chose, Brand Image, Plan Créatif, Digitas

Main clients:
Fotovista, Nexans, Isover, L'Oreal, GEO, Kellogg's, Orange, FNAC, Mappy, Hubwoo, Eric Kayser

Art direction, creation of digital communications, Flash animation.

Agencies:
TBWA, La Chose, Desgrippes et Gobé, Image Force, Iseclabs

Main clients:
France Televisions, Apec.fr, La Poste, Cetelem, Intermarché, Hansaplast, Rubson